Writing
Practical writing for school operators
Short, opinionated, no fluff. Trial conversion, belt tracking, owner reports, retention, and switching software without breaking the school.
- Trials & leadsSeptember 15, 20266 min read
How to cut trial no-shows before they happen
A booked trial that doesn't show up cost you the same lead-gen money as one that did. Most no-shows are preventable in the 48 hours before the class.
- Trials & leadsMay 12, 20268 min read
How to stop losing trial students at your martial arts school
The four failure modes that cost martial arts schools tens of thousands of dollars a year, and a 12-step workflow that closes the gaps.
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